In 2015, my boss and I created a design system that we sold to Acuvue Contact Lenses. My boss designed a grid out of two circles—to represent the iris—and I took his system and applied it to a variety of marketing materials. I created posters, brochures, website mock-ups, and other expressions of the design system. I was even given the opportunity to design the contact lenses’ packaging that would accompany the system. Currently, the design system is gradually being introduced to the general public. Developing this system was one of the best projects I’ve ever worked on. I learned a lot about designing different kinds of media and how to do it quickly with a system.
WYETH Design System
During my time at the Denver Art Museum, I spent a lot of time helping the design director design and build marketing materials for the Wyeth: Andrew and Jamie in the Studio exhibition. The design director designed the system and I applied it everything from print, digital, and social media advertisements. I was even tasked to design the style guide that was to be given to the Denver Art Museum’s partners. Working on the Wyeth exhibition allowed me the chance to apply my skills towards a diverse range of media for a variety of circumstances. I learned a lot working on this exhibition and it was a pleasure working with Wyeth estate and their images.
Bridget's Blanket Branding
Bridgit’s Blanket is a branding and packaging project that I submitted for the D&AD Student Awards. The design brief was asking for students to design a brand of Scotch whisky that could be marketed towards women while simultaneously questioning the tradition of glass bottles. Despite only having three weeks to complete my proposal, I was able to win one of their “Best of Year” awards, allowing me to fly out to London to attend the D&AD design conference.
This was my original submission to the D&AD Student Awards. I only had couple weeks to research and invent my brand proposal. I was only able to submit this single image to describe my idea. However, I still won.
As a personal exercise, I decided to update a brochure for the Placeworks company. I thought they were an interesting company but their marketing materials were really lack-luster. I designed a system for them to use and updated the photography to give the brochure a more fresh appearance.
David Carson Poster
I was asked to design a poster for a lecture that was to be given by David Carson at Deutsch Inc in New York. I wanted the poster to reflect his famous expressive style, but I didn’t want to rip it off completely. I believe that most of my peers know David Carson as the dissenter from the Helvetica documentary, so my homage to him included his name set in Helvetica, chopped up, and degraded.
Junk Drawer: Random Projects
Sonic Youth Silk Screen Poster 01
Sonic Youth Silk Screen Poster 02
Sonic Youth Silk Screen Poster 03
Place Branding Concept Map
3D Poster: Herbert Bayer's Articulated Wall
The idea behind this poster comes from the concept of "Deep Mapping," in which you overlay subjective data (reviews, associations, mythologies, diary entries, etc) on top of objective data (dimensions, materials, coordinates, documentation) that relates to a specific location. The idea is that by doing this you create a complete snapshot of the location. This was kind of an experimental manifestation of that concept. I hope to return to this someday. This poster is specific to a sculpture in the middle of Denver.