While at Deutsch Inc., the design director and I worked on a design system that we pitched to Acuvue Contact Lenses. The design director designed a grid out of two circles—to represent the iris—and I took his system and applied it to a variety of marketing materials. I created posters, brochures, website mock-ups, and other expressions of the design system. I was given the opportunity to design the contact lenses’ packaging that would accompany the system. Developing this system was one of the best projects I’ve ever worked on. I learned a lot about designing different kinds of media and how to do it quickly with a system.